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Digital Marketing Specialist

The Digital Marketing Specialist Masters Program will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job.



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Digital Marketing Specialist

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What does a Digital Marketing Specialist do?

A digital marketing specialist is a 360-degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

A digital marketing specialist works to initiate effective online marketing campaigns, evaluate the needs of the consumer market, and comprehend how and where to acquire knowledge about consumer trends and demands. They are responsible for developing strategies to market a company’s product online by integrating various promotions to get the company’s message out to prospects.

How can I become OMCP certified?

Upon successful completion of the Simplilearn Digital Marketing Master’s Program, you will receive a Simplilearn voucher that will enable you to apply to take the exam with OMCP. The voucher provided will be valid for 1 year from the date a participant enrolls in this course. Hence post completion of the course, the participants have to apply for the OMCP certification within 12 months from the date of purchase, to be eligible for the examination.

What is the OMCP certification?

The OMCP (Online Marketing Certified Professional) Certification is the industry’s premier certification for online marketing professionals who have verified experience and have demonstrated the working knowledge of digital marketing concepts and best practices. Requirements for certification are based on a combination of applied industry experience, education and certification exam results designed by industry thought leaders, experts, renowned authors and educators within the field. Those who wish to pursue the OMCP certification will have demonstrated their knowledge and expertise by fulfilling the requirements by OMCP and their approved training providers.

Simplilearn is recognized by OMCP as one of its top training providers.

What skills will you learn?

Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. The program provides access to 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to highest quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set. This course will help you to:

  • Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing and web analytics.
  • Become competent in planning, managing, and executing integrated multi-channel campaigns
  • Lead digital marketing teams and digital marketing initiatives for your organization
  • Understand how digital marketing disciplines all work together and how to optimize your use of each one

What are the course objectives?

The Simplilearn Digital Marketing Masters Program gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to 40+ digital marketing tools extensive project experience and Mimic Pro simulations to make you job ready.

After you have completed this program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.

I am unable to access the online course. Who should I contact?

If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

Where and how do I access the eLearning content for the course?

Once you have registered and paid for the course, you will have 24/7 access to the eLearning content on our website for a lifetime. You will receive a course purchase confirmation receipt by email that will guide you through the process.

What is the duration of Simplilearn’s digital marketing specialist program?

Simplilearn’s Digital Marketing Specialist Program lasts for 365 days (1 year) where learners can work at their own pace through high-quality e-learning video modules. Learners may also enroll in 75+ instructor-led online training classes for the year.

What are the benefits of taking the digital marketing specialist course?

  • Digital marketing is one of the most coveted skills for any marketing professional to help get a higher salary and more impactful role, thanks to the soaring budget contribution of digital marketing
  • Entrepreneurs find digital marketing the most sought after medium to reach customers and prospects.
  • Career prospects and job security are the key drivers for students. Digital marketing positions offer high salaries and job satisfaction, and relevant skills to help students kick start their career.
  • Digital marketing courses help professionals to expand their skillsets and master digital marketing to confidently manage complex digital marketing problems.

How do you become a digital marketing specialist?

Simplilearn’s Digital Marketing Specialist course is a good stepping stone for experienced digital marketers to expand the depth and breadth of their digital marketing expertise This course offers advanced digital marketing concepts across a variety of domains and offers a hands-on learning experience that will help you gain the skills you need to thrive in today’s evolving marketplace. To become a digital marketing specialist, follow these three easy steps:

  • Start with Simplilearn’s Digital Marketing Certified Associate (DMCA) course, which is designed to provide you with a clear and structured foundation of the digital marketing domain.
  • Become a complete digital marketer by enrolling in our more advanced Digital Marketing Specialist program. You’ll gain an in-depth understanding and advanced knowledge across eight most important digital marketing domains.
  • Gain real-life experience by completing a wide range of simulations and projects, learning how to use the most important execution tools and formulating your own strategies with the right channel mix.
  • Once you have completed the course, you’ll be prepared to get OMCP certified to validate your domain knowledge and your ability to lead digital marketing efforts in your organization.

Course 1

Online Classroom Flexi Pass
Digital Marketing Certified Associate

The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimi zation (SEO),

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social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

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Accredited By

Course 2

Advanced Web Analytics

In this Advanced Web Analytics certification training, you will master the critical elements of the web, social media, mobile, and content analytics to optimize your

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organization’s ability to make highly informed business decisions. You’ll become an expert at collecting and working with multi-channel data sources, perform quantitative and qualitative searches, and more with this Digital Web Analytics course. Enroll now to become a data wizard and give your company a competitive edge.

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Industry Accreditations

Course 3

Online Classroom Flexi Pass
Advanced Search Engine Optimization (SEO) Certification Program.

The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many face ts of SEO,

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including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives.

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Industry Accreditations

Course 4

Online Classroom Flexi Pass
Advanced Pay Per Click (PPC) Certification Program

The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry

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experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.

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Industry Accreditations

Course 5

Online Classroom Flexi Pass
Advanced Social Media Certification Program

The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content

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marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns. Fast-track your marketing career with this complete, structured advanced social media course.

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Industry Accreditations

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