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Introduction to Digital Marketing

Digital marketing provides a solution to create a global audience for your product and/or services. The importance of online marketing is growing as billions get on to the internet to interact and transact. Digital media influences the way your consumers make purchasing decisions; enables business around the clock and overcomes barriers of distance, providing convenience and choice to your customer.\r\n\r\nSimplilearn’s Digital Marketing certification trainings are comprehensive courses which prepare you to understand and leverage the powerful channels and tools that technology provides. It enables you to learn and review how the various channels and digital properties can support the business goals of your organization.\r\n\r\nThrough the free Introduction to Digital Marketing course, you will gain a high level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing and Mobile Marketing, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.



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Introduction to Digital Marketing

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  • 10 high quality chapters
  • Course Assessment
  • 3+ hours of high quality e-learning
  • Course completion certificate
Digital marketing provides a solution to create a global audience for your product and/or services. The importance of online marketing is growing as billions get on to the internet to interact and transact. Digital media influences the way your consumers make purchasing decisions; enables business around the clock and overcomes barriers of distance, providing convenience and choice to your customer.\r\n\r\nSimplilearn’s Digital Marketing certification trainings are comprehensive courses which prepare you to understand and leverage the powerful channels and tools that technology provides. It enables you to learn and review how the various channels and digital properties can support the business goals of your organization.\r\n\r\nThrough the free Introduction to Digital Marketing course, you will gain a high level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing and Mobile Marketing, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.

What are the prerequisites to attend the training?

This course solely mean for the audience who are looking to get Digital Marketing for beginners’ level of depth in the content. To be eligible for the training, the individuals are expected to have a fair idea on popular search engines and working knowledge of the MS Office suite which includes Word, Excel and PowerPoint.

How long will I be spending on the training?

You will be spending around 2- 4 hours to complete the certification.

Is the training relevant with the times?

Simplilearn strives to provide best quality content which is latest and up-to-date with the industry standards. Our experienced and certified trainers, Subject Matter Experts constantly research on the latest trends to infuse them into our training programs. Every change happening in the market is immediately considered and our training packages are regularly upgraded and updated.

What topics does the training cover?

Our training package gives you a complete feel of the fundamentals of digital marketing by covering a diverse set of topics.

What is the digital marketing field all about?

Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

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