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Programmatic Buying Foundations

Understand the basic concepts of Programmatic Buying and how it’s different from traditional paid to get a greater ROI for your marketing efforts.



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Programmatic Buying Foundations

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  • 1.5+ hours of high quality e-learning content
  • Simulation exam
  • Topics on ad fraud
  • Progress quizzes
  • Covers targeting strategies for programmatic buying
  • Course completion certificate
Understand the basic concepts of Programmatic Buying and how it’s different from traditional paid to get a greater ROI for your marketing efforts.

Who are your learners?

Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.

Does the course cover recent developments and trends?

Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.

Tell me more about the author

Matt Bailey is the founder and president of SiteLogic, and the author of “Internet Marketing: An Hour A Day”. With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming knowledge to help companies create comprehensive strategies that improve internet presence and conversions.

Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences. As one of the conference’s highest-rated speakers, he presents at Search Engine Strategies Conferences around the world.

What topics does the training cover?

Our training package imparts in-depth understanding of the principles of Programmatic Buying. Please refer to the Course Syllabus for more information.

What is online marketing all about?

Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.

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